Despite being blessed with dozens of grocery stores and countless products in sunny San Diego, our family of 5 struggled to find snacks that are: 1) healthy 2) taste great 3) reasonably priced. 

This is why Lux Granola was formed, and why all our products first began as family recipes.

For Lux Granola, “healthy” means each recipe’s ingredients are carefully curated for maximum flavor and nutrients while keeping overall sugar, saturated fats and sodium low. It also means ethical, organic sourcing to avoid questionable chemicals and GMOs entirely, and to steer away from “ultra-processed”—admittedly, a loaded and evolving term—without sacrificing taste. Healthy definitely shouldn’t mean it tastes like cardboard.

This is our differentiation. Our products are purpose-built to be seriously great for you while tasting seriously great.